Deep in Your Soul Group is a dynamic portfolio of businesses and investments based in Sydney, Australia, and Medellín, Colombia. Established in 2016, our group is dedicated to creating transformative experiences through music, wellness, and creative ventures.

Our flagship event, Soulfire Festival, embodies our mission to explore the world with loved ones, offering a meticulously curated musical journey combined with wellness activities, responsible tourism, and culinary experiences. Our portfolio also includes Deep Capture Studio, our latest venture into high-quality photography established in 2024, and Essence Visuals, a video sets project focusing on immersive storytelling.

Deep in Your Soul Group is also home to DIYS Agency, representing top-tier DJs and artists, and Soul Pulse Music, our music label dedicated to producing impactful sounds. Additionally, AudioDeep Systems provides premier audio equipment rental and production services, and DIYS Merchandise offers unique clothing in partnership with Amuleto Culture, founded in 2012.

Our brands have had the privilege of working with globally renowned artists and brands, delivering memorable experiences that resonate deeply with audiences. We have a strong presence in major international events and are committed to promoting mental health within the music industry. Inspired by Vedic Meditation, we support the Baseline Happiness Project to raise happiness levels in our community.

Some highlights of our journey include:

• Over 50 international events
• Collaborations with renowned artists and global brands
• A growing team across Sydney, Australia and Medellín, Colombia.
• Extensive social media reach and engagement.
• Pioneering initiatives in mental health and wellness in the music industry.

As we continue to evolve, our focus remains on creating meaningful connections through music and experiences that enrich lives. We are dedicated to fostering creativity, well-being, and joy in everything we do.